Often, in the shop, I get browsers admiring the dresses whilst saying 'but I don't wear vintage.... It's not my style.... It's not for me....' Which I fully accept and understand BUT, and it's a big but..... Most high street and high end fashion labels use 'vintage' (or by-gone fashion) as inspiration! And then the other day, whilst enjoying a rare five minutes 'me' time thumbing through a copy of Vogue, the penny dropped. We all wear 'vintage' some of us just embrace it (more) for what it is!
Here's what I've sussed out.....
Looking through Vogue I saw Spring/Summer 16 at London Fashion week was littered with vintage throwback! This seasons 'on trend' looks are fringes, ruffles, 'granny chic', 'geek chic', pearls; plus you will find the high street full of 70's inspired gear!
Let's start with the 'fringes and ruffles'. This fashion look was huge in the 1920's- flapper? Charleston? Dresses in the 20's often featured fringing for extra pizazz when dancing and the ruffles created a floaty, more 'feminine' look to an era's fashion that tended to be quite masculine.
Take a look at the catwalk collections (for SS16) of Valentino, Moschino & Christopher Kane. Fringing!!!
I find it really amusing that big brands such as Mui Mui, Dolce & Gabanna and Karen Walker have labelled their SS16 collections as 'Granny Chic'! I think what this means is they have gained inspiration from 50's/60's fashion and tried to make appealing to their high end fashion set by giving it a seemingly trendy label! Where as us vintage fashionistas wear these styles and embrace the fashion for what it is- vintage! I realise that as these are new designs and new fabrics it would be wrong for the fashion labels to call them vintage collections.
Apparently Prada 'rebooted' the brooch last season making them another must have accessory! With the likes of Gucci, Asos, River Island and Topshop all releasing a line in brooches! Top tip- buy one from a charity or vintage shop for a far more authentic look!!
High street brands such as Zara, M&S, River Island and Wallis have clearly gained inspiration from the 70's with maxi lengths, folksy/gypsy prints and floaty fabrics!
Even Mrs Beckham's SS16 collection has smatterings of a 60's vibe!